No expert in this entire globe can be 100% sure about choosing the right software product. The reason is that every second or so, a software scientist develops a new software. However, the industry expert can determine the appropriate software platforms suitable for any particular purpose. In this blog, let us compare two different software platforms from leading software manufacturer, SAP. One is its CRM and another is its revolutionary Business Intelligence tool.
Difference between Business Intelligence and CRM Tools
First and foremost, both the tools are built to solve different intents. A further glimpse about is purpose and architecture would reveal the major differences. SAP’s business intelligence platform is developed to meet the strategic needs of an organization and help them to make better business decisions. The growing competition and advent of technology left the business with no choice but to undergo unstable economic condition and to evolve as a bit more competent every day. And, they are forced to consider various options of improvisation. One such area evolved in the Information Technology that unveiled tremendous opportunities and scope for improvement is the media and customer power. Thus, the business wanted to seize the opportunity for success and started growing the organizational data at an exponential rate. This invited the storage of information related to the customer and their existence on the social platforms. In most of the occasions, these data happens to be unstructured and unorganized. Thus, the SAP BI equipped the business to handle and process such unstructured data effectively and flawlessly.
CRM, on the other hand, concentrates mostly on the customer alone and enables the business to track and improvise the customer experience with the business. As a complete system, SAP CRM guides the business in terms of marketing, sales, support and service. Again with tight competition put before the businesses, they are determined to optimize their business goals beyond just making the sales but to improvise the customer experience and thereby retaining them forever. Soon, business leaders knew they needed to create better customer relationships to survive in the market. There was an unmistakable need for better customer service and later, customer experience. Since then, SAP CRM has been leveraged by businesses to help them build better customer relationships. SAP CRM is remarkably well built and is capable of performing several optimistic tasks to engage with the customers. It can even synchronize with various supporting tools.
Social media platforms like Facebook, Twitter and LinkedIn can by integrated to the SAP CRM to effectively track the experience of the existing customers and find new and prospective customers. The data generated by the SAP CRM is very crucial and important and these data are vital to helping a business retain loyal customers, however, this data can be incorporated into your BI tool, alongside other aspects that affect business growth, allowing for a bird's eye view of all aspects of your business.
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