How to Improve Marketing Service Delivery with ServiceNow

The marketing department is responsible for the creation of brand visibility, positioning, driving consistent messaging and generating the demand to support the business goals. Lacking of a central knowledge base for the marketing guidelines, unstructured requests coming through phone calls and emails, collateral and customer support and an environment of constant deadlines can even bring the best marketing team to a deadlock.

As a result, a marketing management tool that can solve these issues effectively is required. These problems have been solved considerably with the help of the Marketing Service Management tool created by ServiceNow. This tool enables the marketing staff to productively fulfill the submitted requests, including all the creative services as well. It further offers management visibility into the work requests and campaigns the website publishing and operations.

As a result of which the marketing department can assess the demand in the market and plan their work accordingly. ServiceNow is gradually changing the way people work. With a service-orientation, towards the activities, processes and tasks, that make up day-to-day work life, this cloud-based company helps the modern enterprises to operate faster and be more scalable than ever before. 

Hence, this Marketing Service Management tool, created by ServiceNow, is of incredible importance to organizations and companies are therefore hiring ServiceNow Marketing Managers. Thereby, increase your chances of getting a lucrative job like this, and command a six-figure salary in the IT industry, by doing a certification course on ServiceNow Marketing Service Management.

The Benefits Offered By the Marketing Management Tool To An Organization Are:

Gain Visibility In Work:

The organizations get visibility into the work, through the comprehensive dashboards that exhibit the demand, resources, work assignments and status.

• Teams can report on the work they do without any repetitive manual effort.

• Managers can look into their dashboards and gain an end-to-end visibility into the work progress.

• They can identify, all the redundant work and then request and eliminate them.

• As a result, the Marketing Service Management tool enables the marketing department to get control of demand for work and service delivery, and thereby focus on the resources on the various strategic priorities.

• It enables in better understanding of objectives of the enterprise by scrutinizing the requests, handling the approvals and establishing the staff priorities.

Deliver Rapid Time To Value:

With the help of this tool, an organization achieves fast time to value through the fast employment of the cloud‑based service management application that can deliver the value quickly and be constructed to meet the requirements of the marketing department over time.

• The employees of an organization can start using an out-of- the-box application for marketing service management in less than 30 days and deliver services more quickly through automated routing, knowledge bases and self-service.

•  They can enable rapid user adoption through a consistent and intuitive self-service portal.

•  They can manage the requests and automate work to gain substantial efficiencies.

Improve Marketing Service:

Now the departments of marketing can enhance the service delivery by streamlining the workflow with the online marketing storefront and the automated workflows offered by this tool.

• With the help of this tool, the marketing manager can categorize and assign requests for marketing collateral to the appropriate teams. He ensures the requestor can monitor and approve as the project progresses.

• This tool further provides an atmosphere, where the users can store, share, and manage all the Marketing information.

• The Marketing Service Management tool can save hundreds of hours manually by automating work assignments instead of manually assigning responsibilities to staff.

• It offers an innovative user portal that can engage with the marketing strategies and gather the user requests.

Enable Rapid User Adoption

This software application offered by SerrviceNow can manage requests and automate work to gain substantial efficiencies and dramatically change the response and completion times in a consistent and intuitive self-service portal.

Hence, skyrocket your IT career with a ServiceNow Marketing Service management training course.