Google Digital Marketing & E-commerce Training and Certification

About

The Google Digital Marketing & E-commerce Professional Certificate is a professional course with seven-course series. You can complete the entire series in six months or less than that, depending on your free time. In the present era of digitalization, most businesses are switching their businesses online. There is a considerable requirement for digital marketing and E-commerce professionals than ever before.

Based on research conducted with more than 80% of business leaders, digital commerce will be the route to success in the coming decades. Across the globe, more than 201000 jobs are open for digital marketing and ecommerce professionals.

The course will help you to gain the requisite skills and knowledge to learn digital marketing and Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You can build your personals and portfolios and showcase them proudly to your clients.

What skills will you gain from this certification?

This certification will help you to gain digital marketing and ecommerce skills. You can learn strategies to attract and engage customers through digital marketing channels like search and email. You will learn to create marketing analytics and provide insights, build customer loyalty, analyze customer performance, and finally, you can build your E-commerce store. 

What tools and platforms you will learn from this course?

This certification will help you to gain digital marketing and ecommerce skills. You can learn strategies through digital marketing channels like search and emai to attract and engage customers. You will learn to create marketing analytics and provide insights, build customer loyalty, analyze customer performance, and finally, you can build your E-commerce store. 

Outcomes of the course

• Gain proficiency of the subject
• Gain certification recognized by employers
• Gain jobs in digital marketing and ecommerce industry

Courses  - What topics are covered in this certification?

As mentioned above, the course is imparted in seven series. 

• Introduction to digital marketing and E-commerce: In this module, you will learn the concepts of digital marketing and E-commerce. You will also know the customer journey and marketing funnel and the various stages involved. You will get acquainted with the different digital marketing and ecommerce roles in multiple departments in an organization. Once you learn the elements and goals of digital marketing and E-commerce, you will learn how to measure performance using data and metrics.

Skills you will gain from this series: digital marketing, E-commerce, marketing, customer loyalty, marketing analytics, customer reach, lead generation

• How digital marketing helps to attract and engage Customers: In this module, you will learn to build brand awareness among present and potential customers. Understand the marketing funnel stages (awareness, consideration, conversion, and loyalty) and how each strategy will help convert potential customers into paying and repeat customers. You will recognize the appropriate strategy for creating brand awareness. You will also understand the concept of search engine optimization (SEO), keyword search, and the terminology of SEO. Learn to optimize web site using SEO strategies. Interestingly, you will also learn search engine marketing (SEM) and use the tool for business benefits.

Skills you will gain from this series: Search engine optimization (SEO). Search engine marketing (SEM), website content optimization, and customer loyalty

• Conversion of likes to leads: In this module, you will get introduced to social media marketing and common social media platforms for digital marketing. You will also be introduced to the concept of paid social media marketing. The five core pillars of social media marketing (strategy, planning and publishing, listening and engagement, analytics, and reporting) will be introduced to you. You will learn to appreciate how social media campaigns can convert likes to leads and apply organic, paid, earned, and owned social media marketing to the target market and audience. Social media marketing is a powerful tool, and you will appreciate the usage of the marketing funnel.

Skills you will gain from this series: social media marketing, digital marketing, social media platforms, social media campaigns, and marketing funnel.

• Email Marketing: In this module, you can explore the benefits of email marketing. You will also learn powerful marketing tools like SWOT and PESTLE and set SMART email marketing goals. You will learn how to acquaint and greet customers with emails, learn to entice subscribers (newsletters, promotional emails), and use emails to retain customers. You will also learn to create catchy emails with attractive and relevant subject lines and a preview of the marketing text. You will get an opportunity to examine useful tools like HubSpot and Mailchimp. The crucial aspect is the measure of email marketing. You will learn the key metrics like open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, etc. You can then measure, track and analyze the campaign results to create meaningful reports for stakeholder presentation. The best part of this module is that you will learn everything and can work on a mock email campaign.

Skills you will gain from this series: Marketing tools, email marketing, email campaigns, mock mail campaigns.

• Marketing analytics and measurement: In this module, you will learn to run marketing goals and measure performance with analytics. This module will help you to create your own media plan and understand the commonly used tools for marketing analytics. You will learn about the marketing data and how google analytics and Google ads will help to export data for analysis. After analysis, you will learn to measure and determine the return on investment and return on ad spend. You will also learn to optimize the marketing campaigns with the A/B test. You will learn to create reports based on metrics for stakeholder insights. You can create visualizations and presentations and present them in the dashboard to present before stakeholders.

Skills you will gain from this series: Marketing analytics, marketing campaigns, and performance measurements.

• Managing ecommerce stores: In this module, you will learn to build and launch ecommerce stores. You will also learn to operate an ecommerce store. To be successful, you will learn the terminology used in ecommerce, the various tools and strategies used, and the various roles played in the ecommerce business. You will also learn to use competitive analysis and market research to start an ecommerce project. For this, you will gain knowledge of product search, target audience identification, product sourcing, and usage of appropriate brand strategy. We will help you create a mock Shopify store and a product list. You will also appreciate the benefits of online advertising and optimize your ecommerce marketing strategy. Last but not least, you will learn to move customers through the entire purchase cycle.

Skills you will gain from this series: competitive analysis, branding strategy, ecommerce tools, and ecommerce strategies.

• Develop customer loyalty: In this module, you will learn to gain customer loyalty through ecommerce business and build strong customer loyalty. You can gain customer loyalty through loyalty programs, dynamic remarketing, and post-purchase follow-ups. You will learn to analyze the trends for online stores and use the data gathered for conversions and sales increases. With data-driven insights, you can improve product performance. Finally, you will gain all the job readiness skills to face the competitive job world.

Skills you will gain from this series: customer loyalty, dynamic remarketing, loyalty programs, and online store trends. E-commerce store loyalty.

Benefits of enrolling in this program

• The course is taught by industry experts working in top companies and universities
• The cost of the program is affordable 
• Learn to apply the skills learned with mock projects 
• Flexibility to learn at your own pace and your convenient schedule
• Lifetime access to course videos and reading material
• Assessments, along with graded quizzes and assignments
• No prior experience or qualification is required to enroll in the course. 
• Shareable Certificate on social media upon completion

Frequently asked questions

• May I know the difference between digital marketing and e-commerce?

First, to understand the difference, let us know the concepts of digital marketing and e-commerce. Digital marketing connects people and, products & services via online platforms. Digital marketing uses online channels, like social media, display advertising, email, and optimized search engines. Digital marketing is a powerful tool to attract customers, engage them with excellent shopping experiences for retention and build customer loyalty. 

On the other hand, E-commerce deals with the trade of goods and services on the web/internet. The medium of sale is an online platform or web platform. E-commerce also involves designing an online store with product listing, logistics integrations, shopping cart integration, and fulfilling customer orders.

• What kind of roles digital marketing and e-commerce specialists play? 

First, to understand the difference, let us know the concepts of digital marketing and e-commerce. Digital marketing connects people and, products & services via online platforms. Digital marketing makes use of online channels display advertising, email, and optimized search engines. Digital marketing attracts customers, engage them with excellent shopping experiences for retention, and builds customer loyalty. 

On the other hand, E-commerce deals with the trade of goods and services on the web/internet. The medium of sale is an online platform or web platform. E-commerce also involves designing an online store with product listing, logistics integrations, shopping cart integration, and fulfilling customer orders.

• Why should I think of a career in digital marketing and ecommerce?

Most of the businesses were shut down during the pandemic period. Most companies switched to an online business model, which paves the way for digital marketing and E-commerce. The E-commerce business started using the latest technologies like automation, machine learning, etc., which brought revolutionary changes in the business models. There currently needs to be a huge skill gap and gap in demand and supply of workforce in the digital marketing and E-commerce industry. Therefore, a digital marketing and E-commerce certification will help you take up lucrative careers in this dynamic domain.

• What tools and platforms will I learn from this course pertaining to digital marketing and ecommerce?

Most of the tools used in digital marketing and e-commerce share the same. You will learn Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.

• Is it mandatory that I take the course in the defined order?

It is not mandatory to take the course in the defined order; however, we recommend that you complete the course in the defined order so that you understand the content that is built and you catch up with the content learned from the previous lessons. The course builds on the information from earlier lessons.