The Core Components of an Effective SEO Team

Every business that dreams of making it big on the online world has to think of Search Engine Optimization (SEO) sooner or later. With the use of search engines like Google, Yahoo, and Bing being commonplace now, SEO is key to the success of any website.

But how does a company go about the SEO process? How is it implemented? For starters, you would need to build an SEO team. The SEO team’s core responsibility would be to ensure that the business website and all its pages are getting the desired traffic online. However, this is easier said than done. The work of an SEO team needs to be divided to ensure that both the creative and technical demands are met. A successful SEO team requires the following core members.

An SEO Consultant

Your aim of creating an SEO team would be successful only when you have someone who understands the SEO process thoroughly, and that’s why you need an SEO consultant in your team. The SEO Consultant’s key area of expertise is understanding how search engines function. An SEO consultant must be dynamic, as there are frequent changes and updates to all modern search engines. Using SEO techniques that were popular 10 years ago just won’t work anymore. Other important aspects an SEO consultant is expected to understand include domain authority, keyword research, and link building.

It’s up to you whether you want to invest in an in-house SEO consultant, or outsource to consultants who share their knowledge with a lot of companies. However, hiring in-house SEO consultants can be quite taxing economically.

Content Developers

Thanks to Google’s updated search algorithms, a website stands a great chance of doing well if it has relevant, quality content. Gone are the days when keyword research alone would do the SEO trick for websites. Good content not only helps search engine rankings, but is remembered by visitors to the sites. This leads to word-of-mouth publicity, along with increased shares on social media. Modern content includes audio and video along with text as well, just to spice things up.

So where would you find content developers? Instead of posting your demands and requirements on a job site, you would be better off browsing through the blogs of other websites relevant to your field of business. Make sure that the blogger you identify as your prime content developer has a good online reputation and delivers quality content on a regular basis.

Social Media Marketing Specialists

Thanks to social media’s increasing presence over the last decade or so, managing business profiles on Facebook, Twitter, and similar platforms have gained great importance. With Google also recognizing social media pages on search queries, you need someone in your team who is adept at handling your business’ social media profiles.

It is not mandatory that these specialists have to be adept at conventional SEO techniques. They just need to have skills to represent your business positively on online forums and social media. Building healthy and positive online relationships is a vital cog in the SEO wheel, and this is becoming more and more apparent as the days pass.

Analysts

Analysts are perhaps the most under-rated core members of an SEO team. But in reality, it is due to their work that businesses can actually strategize and implement their SEO techniques. Over time, if your business’ SEO techniques do suffer, it’s the analysts who can read into the vast amounts of data to identify trends and patterns, and suggest improvements to the existing techniques.

It is not compulsory for analysts to understand the SEO process in its entirety. If it is necessary in your particular business, your SEO consultant could train them on-the-job. In terms of who you should hire for this position, market researchers and statisticians are great fits.

It’s no wonder that the importance of SEO training is being recognized by businesses all over the world. Working as an SEO expert at a successful firm also leads to great salaries and increased potential for career growth. Aspirants should try to realize the importance of both the creative and technical sides of SEO for being reputed SEO professionals.