A Comprehensive SEO Strategy Guide on How to Achieve Top Google Rank

Websites that rank at the top in Google’s search engine results are undoubtedly the websites which have a higher CTR (click through rate) and conversion scope. However, it is not always true that the websites most visited have the maximum number of sales. The SEO game is played by your competitors also, so you need to adopt the right SEO strategies to stay up and ahead. There are some very important pointers which can not only enhance the click through rate but also drastically improve sales on your e-commerce website.

There are a lot of different factors which contribute to the traffic that is directed to your website, and also several others which are responsible for converting a fair percentage of that traffic into potential takers of the services and goods available on your website.

Engaging in effective SEO strategies in a systematic manner will improve the performance of your website.

The following pointers can be utilized and kept in mind in order to grow the brand image, traffic and sales rates.

Research

Research is on the most integral parts of SEO processes. It is important to thoroughly undertake keyword research and competitor research. Keyword research can be further broken up into several categories:

1. Keywords for Homepage and Product Pages

Ranking difficulty, search volume and relevancy are the three things to keep in mind when doing the research. Adwords Keyword tool is good for looking up with high local exact match volume and Mozs Keyword tool is good for finding keywords with low difficulty score. Make sure that the keywords you choose are not too competitive or too broad because that would result in low ranking or a high bounce rate.

2. Keywords for Blog Topics

Blogging is a good way to include more keywords than can be fitted in the main website and also to use long-tail keywords. Long tail keywords are basically longer searches consisting of more than one word that people use to look up specific things online. It comprises almost 70 % of all searches on google.

Find high exact search match volume long-tail keywords that have low difficulty score and include them in the blog content. Once that list is exhausted, you can use low volume keywords as well. It is essential to remember that blog contents are written for humans and not search engines. Google has a system of awarding well written solid articles over those which are simply key-word stuffed.

3. Avoiding Keyword Cannibalism

Keyword Cannibalism is a situation that occurs when more than one or two pages of the same website are competing for rank with the same keywords. The SEO technique to get around keyword cannibalism is to use a spreadsheet with a list of all the pages of the website along with different keywords assigned for each page.

Competitor Research

Researching competitors is also vital. You get to see the most common keywords used, where they are getting their inbound links from and the structure of the websites. While investigating the websites, you get to see the architecture of top rated products and other such details which give you a better idea of how to build or redesign your own website.

1. Rectify Errors

After undertaking a thorough research and gaining new perspectives, the next step is to audit your website and evaluate the errors that are stopping your e-commerce website from reaching the topmost rank. There are various tools like screaming frog with the help of which you can detect and correct errors like broken links, duplicate pages, duplicate Meta title, missing header etc. Remove dead links, analyse the speed of the website and if you find that the page is taking 3 minutes or more to load, optimize it by compressing image or video sizes, changing the framework of the network or increasing server speed.

2. On-Page Optimizer

On-page optimizer techniques are a part of SEO tools which heighten the quality of individual webpages. Embedding keywords at effective spots is an important function of this task. Internal linking, backlink building to increase inbound and creating a responsive design for the webpage are also important ways of on-page optimization through SEO strategies.

The better your choice and placement of keywords, website content and architecture and quality of inbound links, the higher your chance to see your website ranking top.