Search Engine Optimization, or SEO, is the process of making a website rank high on Search Engine Result Page, with the objective to maximize the number of visitors to the site. It is the process of optimizing the key elements of a website to enable major search engines like Google to easily find and index the site so that it appears high on the list of search results returned by it.
Despite white-hat tactics and effective strategies, search engine optimization may not always work the way you expect. It is primarily on the basis of keywords that Google or other search engines index a page and give rankings. And if that is not done right, it may affect your website’s page ranking and online visibility considerably.
So, how can you guide search engines to improve the ranking of a website for the keywords you want? For this, you have to make sure that the search engines get the right signal from your page to index it, but that is a complex task. It is important that you understand the difference between optimization and over-optimization. Optimization helps improve page rankings, but over-optimization can generate just the opposite results. And it is often over-optimization that causes search engines to overlook your SEO efforts.
Here, we will see how to optimize a website for specific keywords and improve its page rankings.
1. Find Where You Rank Today
Before starting with anything, find out where your website ranks today for specific keywords you want to improve. Without knowing where you stand, you will be unable to measure progress of your Search Engine Optimization efforts. Generally, experts use a rank-tracking tool that is capable of automatically tracking your website ranking on a daily basis.
2. Explore and Use Keyword Variations
Optimizing your website for only one or two keywords isn’t a smart way to do SEO. Rather explore variations, and try to target your website for most of these keywords to increase your chances of being indexed by search engines. For this, type the target keyword in Google Keyword Tool. You should look for two things – first, find different variations of the keywords, and second, identify the competition for each of the keywords.
Visit Google and type the keyword. Look for the keywords suggested by the search engine as you type the keyword; web pages that appear on the first page of search engine results; and “related searches” at the bottom of the page. Effective keyword research will give you an idea of how difficult your target keyword is, and what choices you have.
3. Review Your On-Page SEO
Based on keyword research, you should set realistic expectations so that you can start with your on-page SEO efforts. On-page search engine optimization involves including the keywords in Page Title, Page Descriptions, H1 Tags, Page Content, etc. You can use several tools available to calculate the right keyword density and make recommendations for each element of your web page.
4. Use Structured Data
Rich snippets, Microdata, schemas, etc. are related to structured data. Though it is not a part of Google algorithm yet, it will soon be the trend of the industry. By implementing structured data, you can make it easy for Google and other search engines to understand what your website is all about. This enhances the chance of higher page ranking. It is important to know here that structured data is also available for articles and blogs.
5. Internal Linking
When you are trying to improve your web page’s ranking, you can use different variations of your target keyword as anchor text on other pages, and link them to the targeted page. It is a great SEO tactic, and helps Google identify the important pages of the website.
The above-mentioned techniques can help improve your page ranking for specific keywords.
Find a course provider to learn SEO
Java training | J2EE training | J2EE Jboss training | Apache JMeter trainingTake the next step towards your professional goals in SEO
Don't hesitate to talk with our course advisor right now
Receive a call
Contact NowMake a call
+1-732-338-7323Enroll for the next batch
Related blogs on SEO to learn more
Top SEO Tips for Local Businesses in 2016
2016 promises to be another great year for businesses, and online businesses are no exceptions. With more competition on the internet than ever before, local businesses need to get their Search Engine Optimization (SEO) process done right. Effective
How to Get Your On-Page SEO Just Right?
Search Engine Optimization (SEO) is a much talked about concept, and why shouldn’t it be?
Optimize your Website Traffic by Focusing on these Core SEO Areas
For website owners, consistent traffic generation is a boon. The sole reason for creating a business website is to ensure that a lot of people get interested in the products and services offered by the business. The best way to go about it is to inve
Investment in SEO: Why All Companies Should Do It?
If you want your company to expand and reach out to a large number of people around the world, your business has to have a face on the internet. Almost every modern business has its own website. But just having a website is not enough. You need to in
A Comprehensive SEO Strategy Guide on How to Achieve Top Google Rank
Websites that rank at the top in Google’s search engine results are undoubtedly the websites which have a higher CTR (click through rate) and conversion scope. However, it is not always true that the websites most visited have the maximum number of s
SEO Mistakes to Avoid For Your Website
Making mistakes is a part of life. However, not learning from them and repeating them again and again can lead to disastrous consequences. This is reflected in a lot of business websites that have suffered from free-falls in search engine rankings, a
The Core Components of an Effective SEO Team
Every business that dreams of making it big on the online world has to think of Search Engine Optimization (SEO) sooner or later. With the use of search engines like Google, Yahoo, and Bing being commonplace now, SEO is key to the success of any webs
Must-Have Skills for a SEO Professional
For a website to be successful, it has to reach out to a large number of audiences. Search engines such as Bing, Google, and Yahoo are widely used by internet users and a website that appears high up in the results has more chances of success than th
SEO Trends That Are Sure to Flourish in 2016
The Search Engine Optimization (SEO) process has gone through a lot of chopping and changing over the years. Trends have been established, and they have become obsolete within a few years as well. It is likely that 2016 would see its own set of SEO t
Latest blogs on technology to explore
Cybersecurity Training: Powering Digital Defense
Explore top cybersecurity training programs in the USA to meet rising demand in digital defense. Learn about certifications, salaries, and career opportunities in this high-growth field.
Why Pursue Data Science Training?
Empower your career in a data-driven world. Learn why data science training is crucial for high-demand jobs, informed decisions, and staying ahead with essential skills.
What Does a Cybersecurity Analyst Do? 2025
Discover the vital role of a Cybersecurity Analyst in 2025, protecting organizations from evolving cyber threats through monitoring, threat assessment, and incident response. Learn about career paths, key skills, certifications, and why now is the be
Artificial intelligence in healthcare: Medical and Diagnosis field
Artificial intelligence in healthcare: Medical and Diagnosis field
iOS 18.5 Is Here: 7 Reasons You Should Update Right Now
In this blog, we shall discuss Apple releases iOS 18.5 with new features and bug fixes
iOS 18.4.1 Update: Why Now is the Perfect Time to Master iPhone App Development
Discover how Apple’s iOS 18.4.1 update (April 2025) enhances security and stability—and why mastering iPhone app development now is key to building future-ready apps.
What is network security Monitoring? A complete guide
In the digital world, we have been using the cloud to store our confidential data to register our details; it can be forms, applications, or product purchasing platforms like e-commerce sites. Though digital platforms have various advantages, one pri
How to Handle Complex and Challenging Projects with Management Skills
Discover actionable strategies and essential management skills to effectively navigate the intricacies of challenging projects. From strategic planning to adaptive problem-solving, learn how to lead your team and achieve exceptional outcomes in compl