Database Marketing Training Courses

Data base marketing is a form of direct marketing that uses customer databases to generate target links for direct communication. The information included in the data base includes information like phone numbers, e-mails, purchase histories, information requests, names and addresses. These data’s are collected via application forms of any free gift product, contest entry forms, subscriptions and product warranty forms.

• The biggest advantage of this type of marketing is that, it allows companies to have a good idea about who their top customers are and what they have in common. This helps the company to do a market segmentation more accurately
• Since the company is already aware of who their target customers are, they can better manage their marketing budget for the specific set of audience
• It helps to build brand loyalty. Once the company is aware of who their best customers are, they can reward them with gifts and discount vouchers, to ensure, they do not shift to any other brand.
• It also helps a company to tailor their products depending upon the customer’s location, preference and age. 

This course does not have any pre-specified course eligibility criterion. The course is open to both graduates as well as undergraduates. A prior experience in any type of marketing can always serve as an added advantage.

Training in database marketing can make you eligible for a job opening in the positions of a marketing database analyst, database marketing strategist, assistant marketing managerand database marketing executive. However, what job opening you are suitable for depends on your experience and profile too.

Practically every industry needs to market their service or product. However, the key industries where data base marketing play a major role or FMCG, retail, transport and aviation and financial services.

Yes, definitely you can. In today’s changing environment, it is important for traditional marketers to understand concepts like brand loyalty and digital marketing where database marketing plays a big role.

There is no special skill set required to build a successful marketing career. However the ability to work as a team, analytical thinking, and communicating effectively with customers are regarded as highly valuable in any marketing jobs.