Data Analytics and Visualization with Tableau

Big Data analytics and visualization are one of the most vital trends in Business Intelligence today. By leveraging advanced analytics, enterprises can study big data sets to gain in-depth insight into where the business stands currently, and identify the fast-evolving aspects like user preferences and consumer behavior. This allows enterprises to identify and evaluate granular details of operations and interactions that hardly make its way into a standard report or data warehouse. Big data analytics encompass tools like data mining, predictive analysis, artificial intelligence, statistics, natural language processing, etc.

Data visualization, on the other hand, is also an integral aspect of business analytics. It is the art and science of analyzing and presenting the data in a way that even a layman would understand it. An interesting mix of aesthetic elements like dimensions, labels, and colors can give Big Data a visual form, which is capable of revealing valuable business and consumer insights. This helps enterprises make critical business decisions. As large volumes of data are getting discovered every day, managers across all levels embrace cutting-edge data visualization software that empowers them to analyze various trends visually, and make smart decisions.

Recently, Tableau has emerged as one of the most popular data analytics/visualization tools. It is intuitive, easy to learn, and fast to deploy, adding to user experience. The software has made data visualization a more powerful and inevitable tool, thus, enhancing the significance of Business Intelligence. With the aid of this robust platform, the potentials of Big Data analytics and visualization are made available to business users across all industries and background. Organizations globally realize the power of visualizing data most efficiently, leading to better insights and understanding, and informed business decisions.

The software enables enterprises worldwide to keep pace with the fast evolving technology environment, and gain a competitive advantage by visualizing data in an intuitive and adaptive manner. According to a study, “by 2020, the world will generate 50 times the amount of data as in 2011, and 75 times the number of information sources.” Within these bulk volumes of data, there lay lucrative opportunities for businesses to harness. However, to transform opportunities into reality, they need the power of data right onto their fingertips. Tableau delivers precisely that.

The software strives to radically transform the way organizations use Big Data and visualization tools to solve critical business problems. It not only makes data analysis easy and fast, but also useful and beautiful. Certain areas where the platform is making revolutionary contributions are principles of visual understanding, fusing computer graphics and databases, and the cycle of visual analysis. It connects easily and instantaneously to almost any data source, for instance, Microsoft Excel, Data Warehouse, or web-based data. It transforms data into interactive, visually appealing visualizations – Dashboards – that aid in instant business insights; thanks to its easy-to-use drag and drop interface.

Reasons to Use Tableau for Data Analytics and Business Intelligence

• The biggest advantage of using Tableau is its ability to create stunning and interactive visualizations. It helps build the most beautiful yet highly functional data visualizations.

• Known for its Big Data analytics capabilities, the software makes handling and processing large volumes of data most effortless. It has the ability to analyze and visualize data better than any other software, irrespective of the size of the data set.

• By focusing on what matters most, it eliminates complications and help businesses find value in data. Tableau’s simple and intuitive drag-and-drop feature is easy to learn.

• It is designed to store, process and analyze data in an easy to follow and logical manner. This leads to less development time, facilitating faster decision making and actions. Speed to market is certainly a competitive advantage for businesses.