Meta Social Media Marketing Certificate Training Online

Approximately 5 months at 5 hours aweek.

There is no need to know anything beforehand. This Specialization is made for people starting with social media marketing, but it will help you no matter where you are in your social media marketing journey.

If you decide to take all or some of the courses, we strongly suggest you take them in the order we suggest. This is because the courses are meant to work together.

Course 1 - Introduction to Social Media Marketing

Course 2 - Social Media Management

Course 3 - Fundamentals of Social Media Advertising

Course 4 - Advertising With Meta Ads Manager

Course 5 - Measure and Optimize Social Media Marketing Campaigns

Course 6 - Facebook Social Media Marketing Capstone

You will know how to set up a business's social media profile. You can make interesting content, talk to people on social media, handle a content calendar, and figure out how well your posts are doing. You will also know how to make ads that work well on social media and how to use Meta Ads Manager to make ads. You will know how to match the ads you make to your marketing goals, choose the right pictures and copy for your ads, get your message in front of your target audience, and measure the success of your campaign. You will also learn how to tell other people in the company about the results of your effort. 

No. You will learn how Twitter, Pinterest, LinkedIn, TikTok, and other popular social media sites work and how businesses can use them for marketing. You will learn how to make effective ads for different social media sites, but this program focuses on how to make these ads using Meta's Ads Manager (for advertising on both Facebook and Instagram). Even though ad creation tools for different social media platforms are different, learning how Meta Ads Manager works will help you quickly figure out how to use other advertising tools (though this program does not focus on using other advertising tools). 

For this focus, you will sign up for and take the Digital Marketing Associate Certification Exam with Meta in the Capstone course. As part of the program, you can take the test once for free, and if you need to, you can retake it for free. If you need to take this test more than once to pass, each retake will cost you $50.

To pass the test, you will need 105 minutes of uninterrupted access to a laptop or desktop computer with a webcam and a Mac or Windows operating system. You will also need a solid link to the internet.