Enterprise Marketing Management Classroom Training and Certification Classes

Web and customer analytics, event detection, cross-channel campaign management, interaction management, online optimization, e-mail marketing and marketing resource management.

• Awareness: Web & Digital Analytics Event Detection Predictive Analytics Visual Exploration
• Decisioning: Segmentation Offer Management Interaction History Real-time, Behavioral Targeting Contact Optimization
• Execution: Email Inbound Integration Lead Routing & Monitoring Distributed Marketing Search/ Display Ad Management
• Operations: Plans & Budgets People & Processes Data & Assets Measurement & Performance

• Increased operational efficiency
• Decreased costs
• Reduced waste
• Standardization of processes
• Accurate time-to-market
• Better collaboration across the value chain
• Enhanced customer experience and brand value

• Digital marketers working on channels such as website, mobile web and mobile apps, search marketing, online display ads, email and mobile messaging, and social media marketing.
• Customer relationship marketing groups
• Merchandising & sales planners
• Marketing leaders, planners and decision-makers

• Digital marketers working on channels such as website, mobile web and mobile apps, search marketing, online display ads, email and mobile messaging, and social media marketing.
• Customer relationship marketing groups
• Merchandising & sales planners
• Marketing leaders, planners and decision-makers