Free Enterprise Marketing Management Tutorials

What are covered in this IBM Enterprise Marketing Management tutorial?

This tutorial walks through various advantages and marketing benefits of using the IBM Enterprise Marketing Management Platform. At the end of the tutorial, the learner can understand the following aspects.

• What is IBM EMM?
• What are Unica, Coremetrics, Tealeaf, and DemandTec?
• How to use IBM EMM (Enterprise Marketing Management) for business intelligence?
• Analysis and Marketing Capabilities of IBM EMM
• Integrated Solutions in accordance with the targeted customer needs
• Improving customer retention and value for revenue growth using IBM EMM

Who needs this tutorial?

This tutorial is well suitable for marketing professionals who wants to acquire basic skills to work with IBM Enterprise Marketing Management software. Also, the students and professionals determined to build a career on IBM EMM skills can make use of this tutorial.

Prerequisites for this tutorial

Since the IBM EMM is closely associated with Enterprise marketing, the learner must be aware of what are enterprise marketing and basic concepts related to that. Adequate knowledge about the working of computers and software is very important to continue with this tutorial.

Table of Contents

• Overview of IBM EMM
• Using IBM EMM to engage with customers
• Gartner Magic Quadrant
• Gartner and Forrester
• Smarter Marketing Capabilities of IBM EMM
• Multi-Channel Marketing
• Web Content and Analytics
• Visual Analytics and Data Visualization
• Marketing Interaction Optimization and its strengths
• Communication Channels
• Overview of Digital Marketing Optimization
• Strengths of Digital Marketing Optimization
• The empowerment of paid, owned and earned media marketing on using IBM EMM
• Resources and Events Schedule