Overview of IBM EMM

Enterprise Marketing Management (EMM) from IBM is an integrated platform for marketer which enables them to coordinate with all the aspects of marketing in a single integrated suite. Following are the five major marketing processes that are integrated by IBM EMM.

Collect

This process is about collecting data that are related to any particular category or information about targeted customer or customer groups.

Manage

The managing processes include the allocation of budgets and resources for various marketing and accurate measurement of results

Analyze

In order to achieve insights on the past, present and future marketing strategies, the data related to marketing should be analyzed effectively.

Decide

Based on the analysis and requirement of the enterprise, the decision is taken and communicated to nook and corner of the marketing environment.

Deliver

This process is about delivering the product or service to the customer and keeping track of the messages and feedback from them.

Who are benefitted from IBM Enterprise Marketing Management Suite?

Following are the four major user groups who can make the most out of the IBM EMM suite.

Digital Marketers

IBM EMM offers an exclusive solution called 'Digital Marketing Optimization". Digital marketers can effectively make use of this software module to turn their leads earned with the help of online medium into potential customers.

Customer Relationship Marketers

Customer relationship managers and marketers can make use of 'Marketing Interaction Optimization', an exclusive feature available in IBM's EMM. With the help of this feature, the marketers can interact with customers and engage in one-to-one dialogue across communication channels.

Sales and Merchandising Planners

IBM EMM contains Price Optimization tool, Promotion Optimization tool, and Product Mix Optimization tool to help the merchandising and sales planners to manage price ranges and promote the product effectively.

Marketing Leaders and Planners

IBM EMM has an exclusive Marketing Performance Optimization tool which can be used for improving marketing planning and operations to get the maximum ROI (Return Of Investment). This will greatly help the marketing planners and leaders to optimize the marketing strategies.