Learning Hadoop would enhance your Big Data career!

Big Data was among the most sought after careers which are louder and deeper in recent years. Though there are many different interpretations of big data, the need to manage huge clusters of unstructured data matter in the end. Big data simply refers to the great quantity of unstructured data companies and organizations have access to and the potential to get meaningful insights out of it.

Understanding how big data works!

Let us take a real world example to understand how this big data works. Have you ever noticed the third-party advertisements on web pages? You can notice that most of the advertisements are related to your interest or something you’ve searched for. How they do it?

Online marketing companies like Google have a huge database that contains information about users. For example, which sites they’re following? what are their interests? Which product do they shop? and much more. Whenever targeting advertisements, they take these data to process an insight and display the most relevant advertisement.

 Thus, big data helps the agency to do better market and sell products and services. Every business around the world now wants to make use of this big data and cherish in the market.

Why Hadoop?

Hadoop would be the most suitable big data platform for those wants to create a progressive career in the field of Big Data.  Following are some of the most important reasons why Hadoop remains the best option

Hadoop is powerful and open-source - Available as an open-source software framework, Hadoop is easily able to store and process huge amounts of data. Its sheer horsepower and capability have many impressed. Forrester has this to say about Hadoop - “It’s become a must-have for large enterprises, forming the cornerstone of any flexible future data platforms needed in the age of the customer”.

 Hadoop is well-suited for marketing - Hadoop can make that big difference to organizations by aiding them in their marketing needs. This it does with retail analysis - finding more about customer behavior patterns on the web, providing personalized recommendations, adding personalized targeting, and more.

 Hadoop is one of the fastest growing techs out there - Hadoop and NoSQL are identified as the fastest growing technologies in the data market by Wikibon, a Technology Research Organization. All the more reason for you to learn Hadoop –unless you want to get left behind in the dust by your peers, that is!