IBM Unica Campaign Training and Certification

IBM Campaign, previously Unica Campaign, delivers multichannel marketing campaign management to deliver the correct message at the exact time to huge volumes of separate customers and prospects. One can use it to execute, design, and measure customer- determined communication strategies around online and offline channels for extremely personalized marketing.

• Build a directed, on-going discussion with customers and prospects by consuming a thorough online history.
• Exactly measure marketing activities by assigning responses of various types to detailed campaigns using best fractional, match, custom, and multiple methods.
• Control your full campaign logic, as well as audience segmentation, assignment, and exclusions of offers and channels.
• Re process campaign building blocks, segments, including audiences, offers, exclusion rules, and treatments.

This course is for new users of IBM Unica Campaign and Unica Associates who will be designing, building, and also executing campaigns.

Beginners should have general knowledge of database marketing.

IBM Unica contains many more modules from opportunity exposure to campaign execution. It permits for complex list building and it also gives way for good management of contact points, and automation using scripts.

IBM Unica Campaign has been hosted on favor of clients, to provide access as a customer and prospect data for the motive of marketing and service campaigns. Generally this tool is used equally by analytics teams who have moved to a core understanding of data OR marketers, that who have been using pre-built and pre-defined campaign segments. IBM Campaign can be used for exact simple data varieties that need numerous requirements to be seen, this covers splitting contacts by channel created on client likings or some of the data that is available.

• Allows for advanced choice to be created using both simple methods of merge and purge processes in addition to the power to use raw SQL among a range of processes
• One campaign flowchart can maintain multiple channels for a separate campaign, along with multiple campaigns within one flowchart.
• Contact History allows you to use good management of contact points with an individual to be a customer that allows you to provide compliance information when required to proper authorities or respond to a customer.
• Automation using scripts external of the actual application environment to call an IBM Campaign object such as a flowchart that gets to trigger a campaign post with another process such as a data load into a combined table within the defined application scheme.
• A user can plan a flowchart to run on a set program and an output file carried to a specific location on a going basis.

IBM Campaign is a tool for enterprise associations with large and complex data content with which the introduction of IBM Marketing Cloud, this will allow contact to the power of this tool to minor organisations. To use an earlier reviewer’s comment it’s involved. Hire an integrator and instructor. This is to make involvement integration process and the right training that can be made very easy to use.