What you need to know about Salesforce's SteelBrick acquisition?

The acquisition of SteelBrick by Salesforce for $300 million had created the groans among the vendors who are SteelBrick competitors and at the same time, a part of the broader Salesforce ecosystem. SteelBrick is one of the prominent vendor which offers configure-price-quote (CPQ) feature. Essentially what that means to organizations is that it allows highly customized pricing and quoting facilities to different types of customers. The most competitive edge can be acquired by the businesses only by offering the right product to the appropriate target customer at the best suitable price point, rather than any manual guesswork. CPQ had become a savior of them with its automated and customized pricing across an organization's customer list.

Salesforce stand on this…

Salesforce's rationale for the acquisition is that obvious and it emphasizes on offering organization additional features with its revolutionary CRM (Customer Relationship Management) software. With this new acquisition Salesforce suggest that the customer engagement with SteelBrick is as nice as the transactional-level intelligence of Salesforce. The ERP vendors basically point to the solutions that capture and catalog the day-to-day activities of their organization, turn-over of revenue, as offering far higher value.

Thus, Salesforce needed to do a little bit of something to handle the competition. Though it had a host of CPQ vendors in its own ecosystem, it was extremely obvious that these offerings wouldn't simply be enough. There are wide range of vendors who are possible going to feel bruised by this move of Salesforce and its potential upcoming features.

With the acquisition of SteelBrick seems to only be a matter of time to be under its new Salesforce masters, will offer various CPQ functionality for all sizes of organization. Consider that some of those verticals have a requirement for CPQ functionality inbuilt within Salesforce CRM have a bit of potential tension. It is expected by the competitors of Salesforce to introduce their own kind of CPQ in the near future to establish their competence.

However, one thing is for sure. There will be significant demand for the new CPQ of Salesforce CRM and the competitors in the market must be frayed nerves after this news and an assortment of vendors will be increasingly wary of Salesforce and its aspirations. It is evident that Salesforce revolutionizes the CRM market for its extensive ability and performance. Yet again, another reason has come to become Salesforce professional. What are you waiting for?