Siebel Analytics Now Oracle BI - Top Player in Analytics and Business Intelligence

Analytic means systematic diagnosis and analysis. Seibel analytics tool is employed to analyze business data at every level. For instance, if a sales manager desire to know -

‘What is the sales figure for product A from the US region or which product has sales figure of more than 2 million dollar?’

Getting this data is difficult, but using Siebel it becomes easy. Siebel analytics empowers a company to evaluate and measure business performance across consumers.

Dashboard reports

Dashboard reports help to scrutinize the past, present as well as future prospects, so you can determine an effective action plan to attain sales target.

In addition, Dashboard reports help to determine, which products appeal to customers and generate revenue the most.

OLTP & OLAP

To understand Siebel Analytics tool in depth, there is a need to recognize the fundamental difference between OLTP and OLAP.

OLTP is data available at the transaction side and when moved for analyzing becomes OLAP. OLAP can be considered as Data warehouse or multi-dimensional database. Data warehouse is designed for enquiry and analysis instead of transaction processing. Data warehouse basically encompasses historical data derived from the transaction data.

ETL - A potent aspect

ETL is another vital concept of Seibel analytics. The full form of ETL is Extract, Transform, & Load. ETL allows businesses to combine their distinct data, when it is moved from OLTP towards OLAP. The data sources may be in different formats like SQL server, Oracle, flat files, CSV and more.

Other vital responsibility of ELT aspect is ‘Cleansing’ the data. During merger of different sources fragmentary or duplicate data gets eliminated, and so what passes from ‘E’ to ‘L’ can be easily incorporated and stored.

You can even customize the ETL and remove certain kind of unnecessary data from getting transformed. ‘T’ portion of ETL is the most potent with an ability to transform information from different sources.

Seibel Analytics is renamed OBIEE

Today, Seibel Analytics has been attained by Oracle and the product is renamed as OBIEE (Oracle Business Intelligence Enterprise Edition). Along with the name changea new functionality has been added to Oracle BI version that Seibel Analytics App consumers do not have permit to use. There may be a need for license migration before using the new features of Oracle BI versions.

Necessity for Oracle BI skills

Oracle is a top business analytics technology provider. Majority of global businesses depend on Oracle BI tools for making data-driven decisions. Oracle BI tools are used by many certified professionals ranging from database administrators to data scientists and developers to architects, with an aim to gather access and use the piles of information collected every day.

Salary & job prospects

In the US, approximate average salary for Oracle BI jobs -

High level - $145,000

Median level - $115,000

Low level - $105,000

Oracle is growing constantly as it adds more capabilities to its existing platforms. More and more businesses start to depend on Oracle tool for their business intelligence solution. Therefore, employment opportunities for Oracle BI expert or developers are anticipated to grow more than 30% in the next 6 years.

Job description for BI developer

• BI developers, primarily work with different kinds of software and databases


• The task includes developing and enhancing IT solutions, which involves anything from designing to coding to implementing to debugging to testing of newly created tools


• Lot of time is spent on planning solutions and research for resolving current IT issues within the company


• Mine data and present it in an explicable manner


• Capable to create tables and write their analytic report in a simple language

Remember, integrating Oracle BI tool in a business offers a lot of benefits like quick ROI, good support as well as customization and extensions. So, the demand for BI technology expert is certainly growing and a career move to BI developer will be fruitful.