Did you know? Now you can use Salesforce data to optimize the ads on Facebook & Twitter

If you’re using Salesforce to enjoy easy management of your customers and marketing, here is another treat for you. Since paid ad campaigns on social platforms had become a popular trend in the marketing world, Salesforce decided to tie-up with Facebook and Twitter platforms to optimize the advertisements based on the Salesforce data. This move from Salesforce would greatly help the marketers to automate the ad optimizations on these popular social platforms.

According to Salesforce, now users can easily target their appropriate customers on Facebook and Twitter based on the customer database within the Salesforce platform. After slicing and dicing the relevant contacts, the marketers can serve ads and promotions in all types.

How would it benefit the business?

To understand the advantage of using this feature, consider the following real-time example. An airline company using Salesforce to manage its customer database must be having its contacts categorized on their type, package, and frequency of traveling. If the company wants to re-engage a particular type of contacts or offer special offer to its premium passengers, this feature can make it easier than ever. Just by choosing the desired contact list from Salesforce database, the advertisements could be triggered to reach them on Facebook and Twitter.

Taking Email marketing to next level

Traditionally, marketers tend to use email marketing services to reach a desired set of customers. But, there are prospect customers who cannot be interacted using emails or they might have unsubscribed from any newsletters from the business. Such drawbacks are overcome with the help of the feature where the target audiences are reached with interactive advertisements on their personal social timelines.

"You are targeting specific people with ads based on who they are and what you know about them,"

- Mr. Stahl (Vice Precedent – Product Marketing at Salesforce)

Minimizing the marketing cost

Not just to show ads to Salesforce contacts in social media, this tool also helps to optimize the ad marketing to save huge cost. Instead of targeting ad campaigns on Facebook and Twitter based on the generic information like age and gender, marketers can come up with an analysis to shortlist a particular range of contacts from their Salesforce database and serve ads to them. Here, a huge cost spent on ad campaigns could be saved.

B2B Marketing

Using this tool for Business-to-Business is just fascinating. For instance, a business can use this tool to extract and serve ads to a particular set of businesses which is looking for open sales opportunities. Also, they can classify the appropriate product and serve ads to those business contacts. This strategy is successfully implemented already by Linked platform to sell ads across the web using its data.

Salesforce Marketing Cloud

The creation and optimization of these ads for Facebook and Twitter are done within the Salesforce Marketing Cloud which eases serving ads in multiple social platforms. And this tool is capable of serving ads on both web platforms and mobile applications of Facebook and Twitter.

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