What is Business Motivation Model (BMM)?

Business Motivation Model (BMM) refers to the scheme and structure for developing, communicating and managing business plans in an organized fashion.

BMM is a necessary prerequisite for business owners, entrepreneurs, Business Analysts, Enterprise Architects and C-suite managers who are responsible for building the business strategy of an organization.

BMM was originally conceptualized by the Business Rules Group (BRG). In September 2005, it was adopted as a subject for RFC (Request For Comment), a process before a model is approved as a standard by the International Organization for Standardization (ISO).

At the core of BMM is the intent to capture and justify what the business is trying to achieve, the plans it has laid to achieve its objectives and the results will be measured.

To achieve that, BMM has what is called elements. The various elements of BMM include:

Ends: The goals that the business wants to achieve
Means: The resources that the business has to achieve its Ends
Directives: The Rules and Policies that will govern the use of Means
Influencers: The changes that are ought to happen to the organization through achieving its Ends
Assessment: The judgement of an Influencer and how it impacts the organization in achieving its Ends

BMM Course outline

The BMM training is designed to help aspirants gain an upper hand on the complex methods used to devise business plans and to organize them for quick retrieval and reference. As part of the course, students will be taught about the various elements of Business Plans and how the factors inter-relate to each other in forming the overall business strategy.

Who can enroll for the course?

• Business Analysts
• Senior Managers
• Project Managers
• Entrepreneurs

Course Duration

• 1 day

Business Motivation Model Course Schedule

• Overview
• Key Ideas in the Business Motivation Model
• Business Perspective
• Motivation
• Reaction to Change
• Separation of Concerns
• Decomposition
• Metrics
• Overview of BMM Structure
• End
• Means
• Course of Action
• Directive
• Influencers
• Assessments

Externally-referenced Business Model Elements

• Organization Unit
• Business Process
• Business Rule
• Associations between Externally-referenced Concepts
• Common Business Vocabulary
• Processes Supported by the Business Motivation Model
• Business Motivation Model Structure

Business Planning Process

• Preparing Vision
• Market analysis
• Creating Ends and Means
• Business Process mapping
• Executing the model