How To Enable A New World Of Digital Transformation

Technology evolves every single day, contributing to every facet of the modern industry. Beyond mobile devices, there’s Internet connecting everything. Digital economy and digital transformation goes hand-in-hand, thus making technology the driving force behind everything we do.

Come to think of Salesforce that started as SAAS (Software as a Service) company with its CRM software. As a technology, Salesforce further exploded to become the fastest software company in the history to make USD5 million annual revenues. The technology has helped customers bridge major gaps and lags that existed between consumers and connected devices to their businesses and the customer-centric systems used. There are several things to learn for the successful business model of Salesforce and apply to any digital business.

Here are 5 reasons that make Salesforce Customer Success Platform a core component, critical to enable digital transformation for any enterprise:

#1: Salesforce Enables More Social and Mutual Selling

Most businesses prefer a sales automation tool with functionalities like opportunity and contact management. While the purchase process has been through significant changes, has CRM also changed? Because we live in a digital world today, selling is not restricted to your office desk. Your sales teams have to keep moving and you must offer them tools to succeed with their meetings, leads, and deals. In comes Sales Cloud with a host of features like Sales Path, Badges and Skills, and Sales Collaboration. Powerful social and collaborative tools within the company are definitely valuable. It makes it easier to say connected with the team, find files, close deals much faster, and ask frequent questions. Salesforce training adds value to the marketing skills and results in better ROI.

#2: Customer Service, Always

Customers, in this digital world, want instant service. Call centers have to move beyond making their customers wait through a phone call; putting your customer on hold even for 10 minutes is a big setback for the company. Just like customers expecting self-service on marketing and sales side, they expect the same when it comes to service as well. Mobile solutions, channel preference, multichannel service, personalization, and VOC are must-have Customer Service areas. To meet that, you should be equipped with proper understanding of the current state of affairs before revamping the existing call center system legacy and processes.

#3: Automated Marketing Techniques

Marketing, only recently, has been tightly integrated with business. Digital economy demands digital touch points has compelled marketing and various other areas of business, to take up 3 vital steps – connect channel-wise customer interaction across devices, prepare a combined report of customer data and related behavior to deliver relevant and personalized messages, and to develop better understanding, map and engage predicatively during different phases of customer journey.

Marketing requires a clear vision with execution strategy that can bring together different departmental functions encompassing digital transformation such as social, email, physical, web and others. An in-depth understanding with Salesforce online training, takes this to an entirely new level with Marketing Cloud. It is not about reacting to customers’ activities; it’s about what customers want to perform next. Marketing can now look at customer’s purchasing decisions and behavior, analyze trail of all interactions, and push connect, products and offers. The greatest advantage of Salesforce is that it can bring the all-in-one functionality under one roof with extended market reach.

#4: Community Creation

An opportunity to engage your customers, employees and partners – that’s the role of Salesforce. Social connection and engagement with customers sharing common interest is the most powerful collaborative tool. Customers always trust other customers. Breaking all barriers between you and your suppliers, partners, employees and customers, are an excellent tool. In this way, you empower them. Using latest portal technology solutions like Salesforce Community Cloud, your business develops a community around the network to ensure growth of your brand as well as your business.

#5: The Analytics Aspect

Modern day business follows real time data, which is the greatest asset of any company. Informed business decisions are the order of the day. Marketers, salesperson, executives and customer service representatives need ready information. With Salesforce Analytics Cloud, which is powered by Wave, it is possible to unstructured and structured datasets easily. It is an intuitive program, easy to learn and implement. With data visualization, users can make customers as well as business insights together, thus bringing full circle digital transformation.

Of course,sales force and transformationin the digital era go hand in hand.